AIM Keeps Up with the Times with New Logo

AIM’s Headquarters Committee/Board of Directors formally approved a new Logo to be used starting October 5, 2024 and all previous logos will be replaced.
Association for Integrative Medicine

The elements in the AIM Logo:

  1. Caduceus in the center:
    This is the double serpent staff held by Hermes, the divine messenger of ancient Greek mythology, symbolizing communication, balance and duality. In the medical field, this symbol is often used to symbolize healing and health, although the more traditional medical symbol would be the single-snake staff. The two snakes are entwined in the center of the staff, which is topped with wings, representing speed and freedom. The combination of the two snakes and the wings also symbolizes the fusion of spirit and matter, the balance between body and soul.
  2. The Yin Yang Symbol:
    The Yin Yang Symbol is derived from Taoist philosophy and symbolize the balance between opposing forces, such as light and darkness, yang and yin, male and female. This symbol represents the balance and harmony between all things and echoes the meaning of the double snake staff, emphasizing the concept of health and harmony and suggesting the integration of mind, body and spirit.
  3. The letters “I AM”:
    Alphabet I from Caduceus and The Yin Yang Symbol
    These letters are arranged on the top and bottom of the pattern. Literally, “I AM” can represent the concept of self-affirmation and self-realization, and may symbolize the integration of body, mind and spirit. It is a strong statement of being and may be in line with the logo’s theme of health and balance.
  4. Rounded frame:
    The entire logo is enclosed in a circular frame. The circle symbolizes wholeness and infinity, and is complemented by the yin and yang symbol, signifying the harmony and continuity of the universe.
  5. Related to the U.S.:
    The Logo features several five-pointed stars at the top, and the horizontal lines at the bottom of the image which correspond to the stars and the red and white stripes found in the U.S. flag. The image uses deep blue, gold, and white as its primary colors. The deep blue is similar to the blue in the U.S. flag, representing justice, perseverance, and loyalty. The letters “A” and “M” on either side stand for “AMerican”.