Research Articles

Exploring the Cooperative Potential of AI: A Comparative Performance Evaluation of Human and Machine-Generated Hypnotic Sessions

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Research Organization:
Hypnosis Institute
– Hong Kong Chapter of AIM

Division of Research Organization:
AIM Greater China Psychology Research Group

List of Fellows (Alphabetical order):
Charles LEUNG
CHOI Chi Ho
Chun Yu Patrick HUI
LAI Po Shan
LEUNG Miu Yin Joanna
Mabel LAU Mei Po
Shun Shing SO
TAI Siu Chung

Research Release Date:
April 22, 2026

Abstract
Can AI-guided hypnosis really relieve stress as effectively as a human hypnotist?
To address this question, we conducted a blinded crossover study involving 48 Hong Kong adults experiencing family-related stress. Participants listened to both human-recorded and AI-generated hypnosis audio sessions in a randomized sequence, allowing us to fairly and accurately compare their practical effectiveness.
Both hypnosis experiences yielded highly significant stress-reducing effects. The average stress score before the intervention was 2.52, indicating a moderate level of stress. Following the sessions, this score dropped substantially to 1.79, reflecting a nearly thirty percent reduction. The proportion of individuals in a high-stress state plummeted from nearly thirty percent to under ten percent, while those in a low-stress state surged from less than half to seventy-five percent. The data clearly demonstrates the efficacy of hypnotic intervention in alleviating family-induced psychological burdens.
To better understand the underlying mechanisms, participants were categorized into visual, auditory, and tactile sensory groups, with scripts tailored to each modality. While the median stress levels improved consistently across all groups, AI demonstrated an astonishing advantage in handling specific sensory cues. Participants rated the overall helpfulness of the AI sessions twelve percent higher than the human sessions, a gap most pronounced within the tactile group. Specifically, when participants experienced the human guide prior to the AI, the tactile group rated the AI’s effectiveness ninety percent higher. This implies that AI is far more precise and nuanced than humans when generating concrete tactile cues, such as muscle relaxation and imagined bodily sensations.
Regarding demographic responses, the younger cohorts experienced the most prominent stress reduction, particularly participants aged 26 to 35, whose stress levels improved by over thirty-five percent. In contrast, although older adults showed a more modest reduction in stress, participants aged 46 and above exhibited a much stronger preference for AI-generated audio. In terms of gender, female participants, who comprised nearly eighty percent of the sample, achieved noticeably better stress relief than their male counterparts. However, men were more receptive to the application of AI in hypnotherapy and felt significantly more secure regarding data privacy when engaging with the algorithms.
The most enlightening discovery of this study lies in the dramatic shift in public perception towards AI. Prior to the experience, nearly thirty percent of participants harbored doubts about AI-led hypnosis. Yet, following the blind test, over sixty percent ultimately favored the AI recordings. Most surprisingly, ninety percent of those initial skeptics ended up voting for the AI option during the blinded evaluation. This reversal in attitude, driven by firsthand experience, proves that the technology’s practical performance far exceeds subjective expectations.
This does not suggest that AI will replace professional hypnotists; rather, it foreshadows a new hybrid therapeutic model. AI can provide stable and highly personalized clinical assistance, allowing practitioners to focus on deeper clinical assessments and comprehensively enhancing the efficiency and accessibility of mental health services.

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Transformative Power of Hypnosis: Breaking Myth and Implications for Stress Relief Application

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Details of the Research Findings in Chinese
Preprint

Research Organization:
Hypnosis Institute
– Hong Kong Chapter of AIM

Division of Research Organization:
AIM Greater China Psychology Research Group

List of Fellows (Alphabetical order):
Charles LEUNG
Chun Yu Patrick HUI
Ka Yiu YEUNG
LUI Wing Derby
Mei Po LAU
YANG Yan Kim Ning

Research Release Date:
February 10, 2025

Abstract
Can hypnosis effectively mitigate stress? To investigate this question, a study was conducted in mid-2024 in Hong Kong. The results affirmatively suggest that even a single session of hypnosis can significantly reduce stress. Participants’ self-reported stress levels,decreased markedly from a mean of 3.75 to 2.6 following the intervention. This reduction shows the deep relaxation and focused attention facilitated by hypnosis could promote stress release and improve emotional regulation.
Beyond stress reduction, participants exhibited a significant positive shift in their attitudes towards hypnosis, with ATH score increasing from a mean of 60.48 to 65.69 and self-rated impression score improving from 3.98 to 4.44 with statistical significance. This change indicates enhanced acceptance to hypnosis as intervention and hence a better emotional management.
Addressing concerns about the disclosure of personal information during hypnosis, the study demonstrated that a substantial majority (78.8%) of participants maintained confidentiality. Specifically, 37 participants remained entirely silent, 4 provided fabricated information, only 5 fully disclosed and 6 revealed it partially. These findings suggest that individuals retain a significant degree of control over information disclosure while under hypnosis.
This study is challenging common misconceptions about hypnosis. It demonstrated that hypnosis is not required to be conducted in a dark environment or lying down. Participants could reduce stress even by sitting upright on an ordinary chair without any light dimming needed. The session included four minutes of rehearsal and twenty-one minutes of formal hypnosis in a voluntary and comfortable way.
Further findings suggest that younger participants have experienced greater improvements in both stress reduction and impression towards hypnosis after the session when comparing to their older counterparts. Reduction in the reported intensity of negative feelings, including anxiety, fear and embarrassment, were observed in both groups.